Integral to martial
traditions is the association with personal growth and
fulfillment. Ancient masters were appreciated as fully
actualized entities. They were respected for breadth of
knowledge, depth of insight, and for having actualized a
center from which all they did emitted. In addition to
having great martial skills, they were also poets,
artists, musicians, healers, and scientists, perhaps all
You see, for them, life
wasn’t about kicking somebody’s butt as a basis for self
worth. It was about finding center, and establishing
identity from the inside out while maintaining balance,
perspective, and restraint.
Today, following such a
path has become nearly impossible.
Society bombards us with
influences from earliest youth. The velocity and
intensity of this bombardment is unprecedented in human
history. A new religion has dawned. The worship of
thought. Whoever controls the weight of thought,
ultimately controls the will and resources of the
people. Institutions like government, corporations, and
political parties, which were once derivative of the
people’s authority have now taken charge. They have
mastered the art of manipulation, effectively putting
themselves in the cat-bird seat.
That is, only if you let
What starts out as
diligent effort to achieve wakefulness, evolves in the
crucible of a master’s spirit into an uncompromising
quest for truth. Historically, that as been their path
of fundamental liberation. The ultimate self defense,
and the underlying purpose of all your efforts and
training is actualization and protection of truth. As
you work diligently to this end, always be mindful of
those who will spare no effort, investment, or technique
to take that away from you.
Just as truth will carry
you to liberation, the absence of truth will steal your
I propose as a starting
point you familiarize yourself with some of the more
common techniques that have become stock in trade for
the influence peddlers. Recognizing these
techniques, and knowing them for what they are when
they’re targeting you is the first tier of self
defense. Once you learn to identify the artifice,
your path for self discovery and liberation will
Propagandist’s Tool Chest
While not all opinion
makers are propagandists, the line sometimes draws thin.
These tools have so proven their worth to propagandists
over time that they are now stock in trade and integral
to every opinion maker’s toolbox. We attempt to
categorize them here (in alphabetical order),
recognizing some approaches overlap and are even
re-portrayed elsewhere as slightly different attitudes.
to Fear, Greed, Patriotism and God
When someone tells you to
be afraid or fearful, put your guard up. Following next
will be a sales pitch, a request for your support, or a
petition you relinquish something of value in your life.
I remember the streets of
North Philadelphia. Thugs used local bars as hangouts
and occasionally pushed into local businesses,
enlightening owners to the risks inherent with doing
business in the locale. Citing the possibility of
violence, fire, shootings, vandalism, safety of patrons,
etc., then proposing an alliance of interests.
Mutual insurance, you pay, we protect . So long as it
stood, the arrangement would ensure no harm came to the
business, the owner, loved ones or patrons.
Though not as crude,
society echos this same psychology on a grander scale.
The underlying problem facing every organized society is
how to manage social wealth so there is adequate return
for the combined input of labor, property and
investment. If managed effectively, returns will provide
for the population, its safety, health, education and
well being, with adequate opportunity for creative and
productive fulfillment growth and reward.
Even in today’s troubled
times, America has the resources and capacity to provide
opportunity, growth, health care, and employment
sufficient to the needs of its populace. We could have
been first in recorded history, as a society actualizing
this potential. However, major disconnects continue
between the governing elements of society, and those who
would benefit from such proper oversight of domestic
policy. Access to health, education and a reasonable
conclusion to one’s working life have become standards
in many parts of the world yet even today, are not the
focus of our political dialogue.
opportunities for stabilization of our society have
de-railed, as lesser objectives, catering to the
interests of few, or resulting in our excessive
commitment and dependence on the military and ill
considered adventures abroad, have become the new norm.
It takes great talent and initiative to be a great
leader, capable of bringing a society such as ours to
the height of its full potential. When such leadership
is lacking, the fallback position is leadership by
proxy, using fear and greed as the drivers.
Whenever anyone tells you
to relinquish your power or your resources so they can
protect or ensure your safety, you should turn away.
When someone tells you to ignore the comments or
opinions of another because they're aligning with the
enemy, you should turn away. When someone promises you
that more evil will come your way if you choose to
relieve them of their influence, you should turn them
It s a tragedy when
leaders deliver fear into our hearts. If that is the
sole weight of their argument, their position has no
value. As the folks in North Philadelphia eventually
learn, being afraid is not freedom, and it ts not
Roosevelt spelled it out, "the only thing to fear is
fear itself !"
All things considered,
your only freedom is freedom from fear. If your leaders
, or associates, employers, colleagues family or friends
need to bring fear into your life, commit to walk with
freedom and show them how to actualize a life and
society without it.
You will enjoy the
As to greed, to some
degree, we all lean that direction, placing our needs
and desires first in the hierarchy of social priorities.
That’s why this trigger is so easy to pull.
Needy folks (such as you
and I) struggle looking at the needs of society and
concluding our sacrificing a few hundred dollars here or
there for the common good is a better decision than
pocketing the money for ourselves. If it were otherwise,
you would be hearing campaigns like, “Next year,
and every year thereafter, everyone volunteers to pay
$2000 more in federal taxes to stave off the debt
crisis.” There’s a big picture here that few
perceive. If we were able to commit to take
responsibility for, and to solve the debt crisis, the
stock market would push upward, and the benefits would
accrue to everyone. Unfortunately, it won’t happen, too
many people of influence are benefitting from the status
quo. Too many without influence won’t give up their
One of our major
political parties , constantly injects the theme of tax
rebates and or reductions as their platform for office.
well-established, particularly in recent history, this
is a dead horse. Once outside the gates, it won’t run.
If the system isn’t sound, whatever you get back, goes
out somewhere else. When the Reagan tax cuts trickled
down to my wallet, there was an associated increase in
local property taxes and sales taxes as jurisdictions
adjusted to cutbacks in federal support. Moreover, at
the conclusion of his two terms, the national debt had
All too often, with
federal cuts, social themes of education, opportunity,
employment, health and old age security are relegated to
the deep background . Higher education expenses have
increased 10-15% per year, doubling every 7 years while
income has only marginally increased. Is that not the
equivalent of a social tax, talking from the bottom
Once voters are
confronted with the question, "How much money do I stand
to make if I get these guys in office," the big picture
Don't fall for it. Clear
water, dirty water, you can see differences if you look
long enough. The wealth of a country belongs to its
people. Those who are especially productive or creative
or efficient deserve to be adequately compensated for
their unique talents, but not to the extent their
personal wealth exceeds that of national economies.
Yet another switch
exploited by those seeking to control our opinions,
particularly as it diverts attention from other issues
When television preachers
talk, they are careful to wrap themselves in the flag.
When politicians speak, there's always a flag nearby as
well as a bible. They characteristically pin the flag on
the lapels of their jackets, or their blouses. It sets
up the psychology of you like the flag, I like the flag,
therefore you should like me. I think you understand
that George Washington, Abraham Lincoln and our flag did
not exist to become the marketing icons of car
dealerships and furniture stores. Neither are they the
underpinnings of fundamentalist Christian beliefs, or
the private domain of that talking head you see on the
news. The flag and our national images are sacred icons,
can you imagine opening the Sunday classifieds and
seeing Jesus and the apostles trying to get you to lease
See through it, don't get
If you are looking
for salvation, and are willing to pay someone for
guidance, prophets will spring up all around you,
eager to take your mind, your money, your
possessions, your spouse, and children. Be wary!
As to God and religion,
well Bob Dylan once penned a song, With God on Our
Side. Listen to it, read the lyrics, and think.
All God wants you to do
is to perceive truth, and to act appropriately. He doesn
t want you to kill; and he wants you to recognize the
needs of the less fortunate. How would he judge us? When
elected officials want you to think they stand with God,
or when prominent religious leaders want you to think
God demands you lean a certain way on social issues ,
beware!!! Distinguish between God and nation, and don't
get them confused. There is no more effective fog over
truth than the exploitation of God awareness by someone
with their own political agenda.
In quick summary, when
confronted with any discussion of issues, thought or
philosophy, interlaced with appeals to fear, greed,
patriotism, or the Creator, run for cover. Take the
hammer out of their hands. Get off your dufus and do
your homework, inform yourself and act accordingly. Take
it to the battlefield of ideas. Let truth sort out the
Typically, this employs
reference to an authoritative supporting source, the
aura of which will make the proposal palatable while
skipping the need to fully present, discuss, analyze and
Example: The Obama jobs
bill includes what is now referred to as the Buffet
Rule; Donald Trump questions President Obama’s citizen
birth status; Montel Williams and Sylvia Browne are
selling juicers (I already own one). Your
Republican senator argues the merits of a tax cut
package he has not yet read.
Based on the premise
everyone has some dirty laundry somewhere, and if not a
skeleton, at least a few bones in their closet.
Attempts to destroy
character have become the norm. They can be blatantly
overt, like the Swift Boat Veterans advertising
campaign, or as subtle as the insidious questions
regarding Senator John McCain’s patriotism and loyalty
seeded by Bush campaign supporters, and subsequently
ridiculted by candidate Donald Trump. I can go on.
All you need do is look around. The media thrives and
profits on this type of mudslinging so it’s not going
away anytime soon. The technique has been well
researched and exploited by every propagandist.
When you say something terrible about someone, it
sticks, and even takes on a life of its own, whether or
not it has basis in fact. The people who exploit it
already know you can’t listen to it and ignore it. It
goes in anyway, sinks thru your skull, bounces around,
and works its sinister magic.
Best defense is to
terminate the source. Change the page, turn the channel,
or cancel the subscription.
Common man; Salt of
the Earth; Joe the Plumber
The "plain folks" or
"common man" approach aims to convince us the
propagandist's position reflect the common trajectory of
the people. It aims to win audience confidence by
communicating empathy with the needs and concerns of the
common language and colloquialisms (and supplement their
message with anecdotes of personal struggles and poor
upbringing, we hear of their small farm ubringing, or
immigrant parents (or grandparents), or even their
fatherless childhood against heavy odds and adversity)
in attempting to habitate their point of view with what
is our identity.
A leaflet may pose an
argument on a macroeconomic issue, perhaps unemployment
insurance benefits, "Given the country has marginal
resources during this recession, we should stop paying
unemployment benefits to those who do not work (or
choose not to work), because that’s like maxing out all
your credit cards during a time when you should be
tightening your belt."
While I like and respect
Senator John McCain, I don't always agree with his
leanings and certainly recognized the exploitation of
Joe the Plumber for what it was. Joe the Plumber was
morphed into a metaphor for you and me. By standing with
Joe the Plumber, Mr. McCain was saying that he was
standing with us, because he was like us and understood
You can read about Joe
the Plumber online for more detail regarding image,
metaphor and underlying reality. Weigh what you find,
then think back to what was in your head when John
McCain first put the thought in there.
The influence mongers are
not the Salt of the Earth . We are! Don’t let them tell
you otherwise when they try to put your under the
spell. Force yourself to come awake!
There are monsters and demons and there is evil,
and there is good, hope and salvation.
But, they are rarely
where you think they are, and almost certainly not
where somebody else tells you they are.
Militaries have long
known the value of their forces having a perceived
superiority and supremacy over the opponent. This
translated to converting the opposing nation, group, or
entity into status of objectified ridicule (e.g., the
Vietnam War-era term "gooks" for National Front for the
Liberation of South Vietnam aka Viet Cong, or "VC";
other examples abound). Dehumanizing is also a term used
interchangeably with demonizing, the latter, an aspect
of the former.
Know this! Against
a demonized or dehumanized target, any conduct or
treatment becomes tolerable.
On the current stage, we
hear the word traitor being tagged more frequently in
A number of
personalities, social issues and causes are routinely
tagged for ridicule and these include but are not
limited to: Bill and/or Hillary Clinton; Barrack Obama;
George W. Bush; Mexicans; Gay Rights; Nancy Pelosi; Big
Oil; Islam, etc.
Do you remember the
association of death panels with the Health-Care reform
act? What does that say about the people who support it?
Sort of like calling someone a Nazi without using the
word, isn’t it?
Astonishingly, a most
recent iteration of this tactic is the charge of
demonization by one party against another and the return
charge of demonization by the demonizer, cycling ad
5/6/11 GOP Congressman
Rob Bishop of Utah blasts Democratic efforts to repeal
tax subsidies for big oil companies: Quit trying to
demonize success and create straw men to shift the
burden away from the fact that de facto moratoriums,
lack of action, foot-dragging, red tape, glacial speed
by this administration is what is causing our
Does this kind of stuff
work? As a test, that same day I googled Democrats
Demonizing . In thirty seconds I was able to find a blog
thread spinning off the comment that:
that stand out are, they want to kill women, they want
old people to starve, they love pollution, they want
to destroy the whole wide world and this is just the
last few days. These statements would be laughable if
they did not believe them, but it appears they do or
at least they think their supporters believe them. So
what do you guys think, is this just a sign of the
times or is the delusion starting?
A startling number of
others immediately hitched to this cart and rode the
above comments into oblivion.
Somewhere beneath the
many layers of the comments above lies a thread which
can be traced to the truth. Who will initiate the
search? Who will own the effort?
A subset of the big lie
(see: Lying) ... is what we might call
the little lie. This involves the creation and/or
manipulation of images, recordings, dealings and
associations into threads of support or suspicion, to
suit the objective.
Most images, recordings,
press conferences and interviews are meticulously
staged. There is so much reliance on teleprompters that
even attending a musical concert, you can see performers
getting lyrics off of prompters.
With digital images,
photographs have been shown to be enhanced or altered to
impact the message being delivered, a flag may be added,
or even a supporting audience where none existed in
fact. Where once there was canned laughter, there is now
canned image. Fake reality.
Images have huge impact
on beliefs that people walk away with. Studies have
shown where an image accompanies objective text
narrative, it is the image which sets the residual
impression in the mind of the receiver. These same
studies have found that when the image directly
contradicts what is in the narrative, the perceiver
remembers what was in the image as the basis for belief,
and ignores the contextual facts.
If you support our
position, send this letter to your congressman, senator
and political representatives. Better yet, share
it with your social network.
When you join AARP, or
the NRA, or the Sierra Club, you are choosing to support
a political agenda by investing your resources (if only
your membership fee, they’ll eventually get around to
asking you for more money). If you do this as part of a
personally reasoned approach to backing what you think
is important, no problem.
If you unquestioningly
support each issue and agenda they put before you, then
you are passively eliminating consideration of other
choices which may be better answers or solutions.
The ditto is like a
rubber stamp. Look at your city council, or your elected
credit union representatives. Ever notice they’ve been
there forever. Any idea how hard it is to replace
an incumbent? Incumbent names are often first on the
ballot, because first names get first votes, as though
the selection were knee jerk automatic. In the
alternative, incumbents are identified as
incumbents. Same deal, if you know nothing about
the alternative, you’ll likely check the incumbent.
In recent years, the term
dittohead worked its way into our culture. Originally
this was associated with listeners of a popular
syndicated radio show. Basically the celebrity would
take strong, generally conservative, and frequently
outrageous positions, and followers of the show would
mimic those positions in their social exchanges. Now the
term has become more generalized, and applies where one
looks to a pundit for his or her truth , then mimics
whatever the pundit opines.
This of course is the
propagandist’s dream, one pundit voice becomes 10,000,
and the dissemination of the message is virtually
instantaneous. Combining this with the other elements of
control proves to be a devastatingly effective
stratagem. How common is it? Turn on your TV or log on
to social media and see!
political conventions, revival meetings, declarations of
victory, declarations of unity, change, etc.
All opinion makers, from
the campaign strategist, to the minister, even the urban
pimp know the impact of titillation, and how to exploit
it. Their intent may not be nefarious. Still, the
technique is exploited to further their ends and
How did you feel when
President Bush declared victory in Iraq in 2003?
Made you feel good? Was there victory?
When somebody tries to
tickle you, learn why.
Give Small, Take Big
This used to be the
domain of salespersons and mass marketers. Then it
worked its way to recruiters, now it seems to be
Do you remember when the
U.S. Postal Service used to deliver mail?
I suppose they still
do. But in my mailbox, incoming breaks out to
about 85% advertising and 15% mail. One year
during the Christmas holidays, I saved the incoming mail
and within days had filled boxes with unwanted
solicitations. All that nonsense just to receive fifteen
When I lived in Asia, I
would sometimes visit a jewelry store. On my entering,
someone would put a soft drink in my hand. That usually
meant I stayed long enough to finish the beverage, and
browsed. It also meant I entered, having already
incurred a psychological debt to the shop owner.
Give small, take big.
This has pretty much
integrated into our political process, and is part of
the process for any bill which requires votes to pass,
particularly during this period of legislative
polarization where the cost and concessions necessary to
ensure passage of virtually any bill, now requires major
re-working and sacrifice to the proposal.
There are situations
where this tactic is benign, and even sometimes
productive. Frequently however, it tilts the scale away
from you, and its adverse impact on balanced discourse
can be insidious.
Listen to any political
debate during campaign season. Listen to the political
Watch how the candidates
have become comfortable with truth out of context, truth
as a cloak for concealment, truth as an evasion or seed
for deception, or as a springboard for blame or
I have learned to avoid
all stations and programs which choose to propagate this
garbage. You’d learn more by listening to the sound of a
Yet another type of
mis-labeling, the purpose of which is to foreclose
airing of genuine merits by attaching the ultimate
Until most recently,
basic human decency meant you did not refer to your
opponent as jack booted , goose stepping , nazi , or
Now, a week doesn’t go by
where we don’t see or hear it somewhere in the media. As
I’m editing this, Hank Williams Jr. is running damage
control for just such a reference made during a Fox
news interview (October 3, 2011). While the
circumstances of his interview might argue his use more
an abandonment of good sense than malicious intent, it
does not explain its exploitation by and thru the media
in what should otherwise be informed discourse.
The best propaganda
usually has some basis in truth. That’s why we
have spin doctors, and people who cite quotes out of
context. There’s no better leverage for fallacy than the
properly inserted grain of truth. This relies on the
mark confirming the truth in the seed, then transferring
that confirmation to the mass of deceit.
Situations do arise where
there are no seeds of truth. There, only the big
whopper will work.
The big whopper has a
fingerprint which looks something like this:
1. The whopper is a big,
big lie, almost audacious in its scope.
2. The big lie is one
that cannot be readily discovered/uncovered, and/or is
based upon the credibility and/or authority of an
impeccable source. If you combine these, it s a virtual
3. It drives some
momentous undertaking over the short to intermediate
time frame. Perpetrators of the big lie know that once
the train leaves the station, it s virtually impossible
to pull it back.
4. Not infrequently, the
big lie is uncovered and/or revealed for what it is.
5. Discovery of the big
lie proves of little consequence. What has occurred is
fait accompli and irreversible. Those who forced the
play will of course deliver up the usual scapegoats
(other than themselves), and will cite good faith
reliance on best information at the time.
6. The tactic works best
with plays on fear, suspicion, patriotism, and the
7. The set-up on the big
lie is constant repetition and association with a need
for significant action in response.
8. What makes the lie
especially big is that over a period of time (not
necessarily long) it becomes the target’s perception of
what constitutes objective truth.
We have many instances
of this tactic coursing through cultures throughout
A few examples of
considerable import to us would be the Gulf of Tonkin
Incident (associated with our entry into the Vietnam
War), and more recently the Weapons of Mass Destruction
(as basis for our entry into Iraq). The first was
overstated, and the second didn’t exist. If you want to
have even more fun, read up on McCarthyism.
Managing the News
Goes with the turf.
Propaganda will not seed unless it can be distilled to
one digestible principle, kept simple, and repeated
until it takes root.
For the information
strategist, that’s where the media fits in.
The media has become the
conduit. Embedded journalists would have been laughable
in the 1960's. Where is Sean Flynn when you need him?
And now friends, we have
social media. Beweare!
The mislead are real
entities, in many ways detached from reality. If
they were fish, they'd be fish out of water, dead by
How many times do you see
a straight answer to a political question?
This technique provides
fodder, with the recipient either distracted or left to
formulate conclusions without full benefit of facts, and
without the ability to evaluate or test the position.
Modern news formats are fertile soil for this approach.
What we have today is newsertainment. News is
what’s snap shotted into today’s broadcasts (right after
the commercials, of course) and there is no easy thread
of connection allowing a broadened chronological purview
showing where errors have been made and course
corrections are necessary.
Consider the impact of
the Monica Lewinsky scandal on the Middle East Peace
process. During the period leading up to the discovery
of Mr. Clinton’s zipper problem, peace was breaking out
everywhere. Budgetary allocations for the military were
manageable, our forces were downsizing and modernizing,
and both parties to the peace process were nearing
positions where obstacles might be bridged. Clinton was
looking to be the same catalyst in the Middle East that
he had been in Northern Ireland.
As a national objective,
this effort should have received the full support of the
entire nation, read that to mean both political parties.
We stood to lose too much if the process failed. This
was no less than the prime national strategic
objective. Do you recall that ever being
Here’s the reality.
Had the Clinton administration facilitated peace in the
Middle East, the Republicans would have been on the
ropes. They could not allow that success to be
credited to the Democrats. When Clinton’s zipper
failed, they were like pit bulls latching onto a
dangling piece of meat, effectively relying on our
ingrained pathos about all things sexual to divert our
attention to Lewinsky.
If you study what
unfolded, Clinton’s focus was re-deployed to survival of
his presidency, the unfolding peace surge crumbled , and
we are where we are, post 911, two wars down the road,
with an economy turned nearly inside out,
Afghanistan unsolved, China emerging, and North Korea
mocking. Just think. How different might it
have been had he succeeded?
All that because of poor
leadership and sex between mutually consenting adults.
That s obfuscation!
While we are not Pavlov’s
dogs, we are primed to respond to any number of verbal
and visual stimuli, almost to the point of losing hold
on material issues. Influence mongers are forever
researching the efficacy of words and images (see: Odds and Ends/Words below). An entire
industry has evolved to measure and document those
The candidate is
presented almost as a mannequin. Nearly everything is
orchestrated from the cosmetic surgery to the flip of
the hair during interviews, the wife who is a great cook
or the brains behind the husband’s success, the
perfect children (or the imperfect children, in this
case, just like ours) and the perfect pets.
We all want to be like
that, and we all find it alluring.
Just remember, it usually
doesn’t exist. At least not the way it’s being
pinned to our brains. Buying into what they say doesn t
mean you will end up as happy as they appear to be, or
that their lives will somehow transpose to yours.
Try to see what’s really
there, do your own research. Don’t rely on press
releases, or the media’s review of press releases, or
sound or film bites to inform you. Do the work! Bill
Clinton and Newt Gingrich may be likable, but they re
not nice guys.
This boils down to us
against them, a short list of which might look something
gays, illegal aliens,
orientals, blacks, the poor, the rich, unions,
capitalists, politicians, clergy, students, youth,
adults, parents, baby boomers, socialists, Mexicans,
Muslims, Jews, red necks, libtards, etc.
Influence mongers know
something relevant, that regular folks don t always
Prejudice lives, it has
many forms, and presents with many triggers.
Subtlety is the key to
I remember the last
presidential campaign of Jerry Brown, where he was
quickly ascending to prominent contention in the
He has a history of high
character and principal, and much of his message
resonated with the common folk.
In one of his televised
campaign speeches, he was appealing to an audience,
among which were minorities, and in the crowd, there was
a latino gentleman who was in strong vocal support of
every arguing point Mr. Brown made at the podium. Brown
would make a point, and the gentleman in the crowd would
resonate something to the effect, “That’s right, the
people are taking over ”.
This cycle repeated
multiple times. I puzzled as to why the sound recording
was picking up the man in the crowd as well as it was
picking up Mr. Brown. Was he being miked?
In days following, this
particular film clip played in the media, then was
repeated ad nauseam on the government channel.
By week’s end, I got it!
This was no accident.
By the end of the second
week, after multiple viewings, I conjectured the man in
the crowd might have been a plant.
Within a month, the Brown
campaign was in its death throes.
Don’t let people do this
Repetition, the Power
The idea here is to
elevate thoughts or ideas to the level of mantras. In
polite jargon, they become talking points.
Examples: Weapons of mass
destruction ; the liberal media , that’s socialism ,
Obama care , failure of leadership , flip-flopping ,
Jobs Bill , Freedom Act, Death Tax, death panel, etc.
The setup on this is
endless repetition by the instigator(s). Usually this is
an organization of vast size and resources such as a
political party or a major corporate entity, or
sometimes just a very wealthy individual. Within 24
hours of injecting one of these talking points, dozens
of talking heads are in the media reciting the mantra
and driving it home. Finally, it imbeds in the listener
(me and you) and takes on a life of its own, repeating
and saturating its energy until it becomes the end basis
for personal opinion and decision making.
Label as euphemism: A tag
which puts a positive spin, or perhaps takes the sting
out of something negative, i.e., pro choice.
Examples: Friendly fire,
fog of war, collateral damage. Whenever you hear these
expressions you should know that something unbelievably
stupid and horrible has happened. Draw it out, get the
details, show them how to lift the fog of deception.
Without you, they’ll never learn. Ask for the
specifics, all of them, don’t let them stash feces in
the stew they’re spooning you.
Label as dysphemism: A
tag which puts a negative spin, or sets up the subject
for ridicule or rejection, pro life (implying the
opposing party is pro death).
Examples: Death panel,
snail mail, liberal media, Obama care,
colonialist (or invader)
Using Symbols and
Themes to Persuade
Flags, crosses, homeland
security, freedom, planned parenthood, abortion, class
warfare, big spending, etc.
Themes and symbols
resonate with their target audience because they start
with acceptance by the target. Sort of like the salesman
sticking a foot in the door so you can’t shut him out,
except in this instance, you’re voluntarily letting him
in. Themes and symbols are frequently linked to
stimulation and titillation to achieve their effect.
The flag and the cross
have long been exploited symbols in our culture. In
recent years, opinion makers have elevated a number of
words and images to status level equivalent to symbols.
Words like democracy and freedom, and images of the
military, or fire fighters have become sacred icons in
our consciousness. There are good reasons for this of
course, and I take no issue.
Just remember that
someone will eventually get around to using those
symbols and themes to get their own agenda into your
head. Try to see when that is happening and weigh the
Yes or No of It ...
There Can Only Be Yes
(aka eliminating the choices by controlling the exits)
How can you be against
freedom, or firefighters, our armed services, or those
who are elderly and infirm, our children’s future,
When the policy machine
and its leaders start clothing themselves in these
concepts, be on guard. Try to see the big picture , what
is really being decided, what will the decision cause to
happen, who will benefit, who will pay (or suffer)?
That’s what I call
thinking three dimensionally. Iit roots you in the
here and the now, where truth is everywhere.
This tactic is integrated
with the ploy of discrediting counter argument. What do
you have against freedom (or fill in the blank with the
image of your choice)? This is an unanswerable and
manipulative counter and takes the focus off your
adversary’s weak reasoning in a debate.
(The supporting cast)
point of focus is injected to distract from the material
When the game is up for
persons of authority, their only play is to adopt the
role of marshal and give up the perps to their deserved
fate. This scapegoating assures we have our victims, and
some semblance of justice and retribution, and are
inclined to let the prime target off. They still have
the power and no real change or solution has unfolded.
Pay close attention to the Egyptian spring of 2011.
Something we all love,
but hate when others seem to be fulfilling our
There’s only one possible
course of action. The one I’m selling you.
Slogans and Cliches
A good slogan is worth a
thousand words. It hits like a hammer and doesn’t even
have to be true.
A good cliche has its
own weight, and doesn’t need the mass of a thousand
You understand their
value, don’t you? I speak from personal experience when
I say this!
The power of words is
magical. In modern politics engagement of words and
adjectives which were once the exclusive domain of
psyops have become the instinctive first responses of
our leaders to spontaneous questions or challenges.
The classic example of
this co-option of propoganda techniques into the
mainstream was Newt Gingrich s GOPAC memo of the 1990's
which was reportedly distributed to GOP candidates
across the country (Here it is if you want to see it:
In a nutshell, ...
Words referring to us
[meaning the self declared good guys ]:
opportunity... legacy... challenge... control...
truth... moral... courage... reform... prosperity...
crusade... movement... children... family... debate...
compete... active(ly)... we/us/our... candid(ly)...
humane... pristine... provide...
commitment... principle(d)... unique... duty...
precious... premise... care(ing)... tough... listen...
learn... help... lead... vision... success...
empower(ment)... citizen... activist... mobilize...
conflict... light... dream... freedom...
pioneer... proud/pride... building... preserve...
pro-(issue): flag, children, environment... reform...
workfare... eliminate good-time in prison...
strength... choice/choose... fair... protect...
confident... incentive... hard work... initiative...
common sense... passionate
Words referring to them
[whoever disagrees with the self perceived good guys ]:
(fail)... collapse(ing)... deeper... crisis...
urgent(cy)... destructive... destroy... sick...
pathetic... lie... liberal... they/them... unionized
bureaucracy... "compassion" is not enough... betray...
consequences... limit(s)... shallow... traitors...
coercion... hypocrisy... radical... threaten...
devour... waste... corruption... incompetent...
permissive attitudes... destructive... impose...
self-serving... greed... ideological... insecure...
anti-(issue): flag, family, child, jobs...
pessimistic... excuses... intolerant...
welfare... corrupt... selfish... insensitive... status
quo... mandate(s)... taxes... spend(ing)... shame...
disgrace... punish (poor...)... bizarre... cynicism...
cheat... steal... abuse of power... machine...
bosses... obsolete... criminal rights... red tape...
Want to see what you can
learn about the truth if you do your homework? Click here
Start with Field Manual
33-1-1 Psychological Operations Techniques and
(Click here to access)